Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.
The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful [...]

The agency behind the Old Spice social media campaign have released a nice case study video, it includes some really interesting metrics such as:

More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech.
Total video views reached 40 million in a week.
Campaign impressions: 1.4 billion.
Since the campaign launched, Old [...]

I spotted this fun recruitment video from the team at Twitter earlier in the week c/o Kat Hannaford over at Gizmodo.com
This type of video works on so many levels:

It’s fairly quick, easy and relatively inexpensive to produce
It can boost team morale, since employees featured in the film normally really enjoy making it
It’s a great way [...]

According to this BBC article, The world’s biggest video site wants to dominate every screen where content can be viewed and created.
YouTube is already a leader online and in mobile and has firmly set its sights on the living room.
The company charted its course during the launch of a new product called [...]

YouTube has announced that it has reached a new milestone, serving over two billion views per day:
Today, thanks to you, our site has crossed another milestone: YouTube exceeds over two billion views a day. That’s nearly double the prime-time audience of all three major U.S. television networks combined.
What started as a site [...]

US troops are to be allowed to use social networking websites such as Twitter and Facebook following a review of internet use and security.
Defence department officials say the benefits of using social media now outweigh the risks to security. The ruling means that a number of sites blocked by the Pentagon in [...]

According to this BBC article, YouTube’s parent company Google has announced on its blog that automatic captions are to begin to roll out across the site.
The machine-generated captions will initially be generated in English. At first they will only be found on 13 channels.
These include National Geographic, Columbia, as well as most Google [...]

According to this BBC article YouTube now gets over a billion hits a day, according to a new video blog post by the founder of the website.
Chad Hurley’s blog marks the third anniversary of YouTube’s controversial acquisition by Google.
The site was bought by Google in 2006 for $1.65bn - a price it later [...]

This video from Socialnomics looks at the social media revolution.
Give it a watch…there are some facts that will surprise you, no matter how engaged in social media you might be.

This video by Gideon Shalwick (Become a Blogger) offers a pretty in-depth look at 7 ways to optimize your YouTube videos.

7 Great Tips For Optimizing Your YouTube Videos

Create outstanding content
Optimize your YouTube Channel
Use keywords cleverly and in the right places
Add URL’s in the right places
Link to your videos from where ever you can
Provide [...]