As of today, the ‘new’ YouTube is available to everyone – check out the YouTube video below for the lowdown on the redesign.
- An ‘add channels’ button in the top left-hand corner of the page
- Under that you’ll find your top 10 favourite channels, which you can ‘pin’ to the top of the page
- YouTube is also tweaking the colours of its logo and adding a soft gray background to the videos
- Integration with the Google+ social network, plus it’s now easier to post videos to Facebook and Twitter
- Four new channel templates for content creators
One of our latest projects went live recently – a web video case study for our long term client Local Government Employers – the case study focused on ‘Effective Organisation Design’ and profiles the London Borough of Croydon and their ‘Layers and Spans of Control’ programme.
To support the web video case study, LGE also asked us to produce an audio podcast that features in-depth interviews with key members of the Croydon team, who outline in detail their process and recommendations for others about to embark on a similar programme – you can listen to the 25 minute podcast here.
So the last couple of weeks have been pretty manic from a Facebook perspective – numerous updates across the platform including the big news about the all new Facebook ‘Timeline’ replacing the current profile layout.
The new timeline is due to be rolled out across accounts from 04th October 2011 – but if you’re super keen and want to upgrade to the new timeline now, you can – it’s pretty straightforward and this great video walks you through how to do it.
I did it a couple of days ago, my initial reaction to the new timeline is really positive, I’m a big fan of chronology as a way of organising things anyway, so this layout really feels comfortable for me – it’ll be interesting to see how it goes down with other Facebook users, maybe it’ll even encourage some people to switch to Google+ which is now open to all.
What do you think about the new Facebook timeline?
The online video (see below – running time 4 minutes 30 seconds) features a ‘talking heads’ style interview with current PPMA President Anne Gibson, who outlines her thoughts on the key issues facing the Association and its members over next 18 months and she also comments on how public sector cuts are affecting capability within organisations and what the future impact will be.
We managed the entire production process of the web video including planning, filming, editing, encoding and uploading of the final film to the PPMA’s new website, YouTube channel, Facebook page and Twitter account.
The aim of the video is threefold, firstly to bring the current president’s agenda to life and introduce her to the wider HR community, secondly to engage PPMA’s online community across both it’s main website and social channels and thirdly to improve their new website’s SEO – video is a great tool for achieving this according to leading global research company Forrester, who in 2010 identified that a website with a video is 53 times more likely to come up on a first page result on Google than the exact same page without video - sobering stuff!
Just picked this up from the BBC…
Warner Bros has announced it will stream some of its movies on Facebook. It’s the first major Hollywood studio to work with the social networking giant in this way. Executives hope it will be a new way for the entertainment company to make money.
The service will only be available to Facebook users in America to start with. But if it proves successful it could roll out to other countries around the world including the UK.
It works by charging people 30 Facebook credits, the equivalent of $3 (around £2), to rent the film. They then have 48 hours in which to watch it.
The first movie being made available is 2008 blockbuster Batman: The Dark Knight. Other films will follow over the next few months although there are no details yet on which ones.
As high speed broadband becomes more widely available growing numbers of people are expected to download more content like movies.
Warner Bros is the first big Hollywood player to make this step but if it’s a success others will no doubt try something similar. It also has implications for other providers of movie streaming services. Netflix claims it is the world’s largest with 20 million users across North America. Meanwhile in February Amazon launched its own version called Prime.
But by offering its service through Facebook Warner Bros has secured instant access to more than 500 million people around the world. That number dwarfs anything that competing subscription services have. It’s a fact that will not be ignored by other major players in the movie business.
Source: BBC News
I spotted this fun recruitment video from the team at Twitter earlier in the week c/o Kat Hannaford over at Gizmodo.com
This type of video works on so many levels:
- It’s fairly quick, easy and relatively inexpensive to produce
- It can boost team morale, since employees featured in the film normally really enjoy making it
- It’s a great way to bring your company culture and website to life
- It makes you look like a really attractive employer to potential candidates
- It can generate serious traffic and applications to your recruitment site if it goes viral
It’s a simple idea, really well executed…a big pat on the back for the recruitment comms team!
..and if you fancy working a Twitter check out their Jobs site!
Posted in: General