The agency behind the Old Spice social media campaign have released a nice case study video, it includes some really interesting metrics such as:

More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech.
Total video views reached 40 million in a week.
Campaign impressions: 1.4 billion.
Since the campaign launched, Old [...]

I spotted this fun recruitment video from the team at Twitter earlier in the week c/o Kat Hannaford over at Gizmodo.com
This type of video works on so many levels:

It’s fairly quick, easy and relatively inexpensive to produce
It can boost team morale, since employees featured in the film normally really enjoy making it
It’s a great way [...]

According to this BBC article, The world’s biggest video site wants to dominate every screen where content can be viewed and created.
YouTube is already a leader online and in mobile and has firmly set its sights on the living room.
The company charted its course during the launch of a new product called [...]

YouTube has announced that it has reached a new milestone, serving over two billion views per day:
Today, thanks to you, our site has crossed another milestone: YouTube exceeds over two billion views a day. That’s nearly double the prime-time audience of all three major U.S. television networks combined.
What started as a site [...]

SeeSaw’s online TV service has launched in full for British internet users after less than a month of beta testing on 20,000 users. The service offers viewers the chance to catch up for free on 3,000 hours of archive and recent programmes from the BBC, Channel 4 and Five.
Seesaw is funded by advertising [...]

According to this BBC article, YouTube’s parent company Google has announced on its blog that automatic captions are to begin to roll out across the site.
The machine-generated captions will initially be generated in English. At first they will only be found on 13 channels.
These include National Geographic, Columbia, as well as most Google [...]

Recent media research firm IPSOS has found that twice as many Americans are streaming TV shows and movies as were doing so a year ago.

In the past 30 days, 26% of online Americans have streamed a full-length TV show and 14% have streamed a full-length movie. This is more than double the [...]

Our latest project for the Improvement and Development Agency (IDeA), focusing on promoting ‘a career in social work’, went live on the LG Careers website recently.
The podcast series consists of a video profiling qualified and trainee social workers, who explain their differing routes into the profession and three audio podcasts, each featuring one of the [...]

This video by Gideon Shalwick (Become a Blogger) offers a pretty in-depth look at 7 ways to optimize your YouTube videos.

7 Great Tips For Optimizing Your YouTube Videos

Create outstanding content
Optimize your YouTube Channel
Use keywords cleverly and in the right places
Add URL’s in the right places
Link to your videos from where ever you can
Provide [...]

YouTube is blocking all premium music videos to UK users after failing to reach a new licensing agreement with the Performing Right Society (PRS).
Thousands of videos became unavailable to YouTube users from late yesterday.
Patrick Walker, YouTube’s director of video partnerships, stated that the move was “regrettable”. Steve Porter, head of the PRS, said [...]