Social Media Skills Nearly as Important as Traditional Media Skills for PR Professionals
The 2009 Digital Readiness Report, a study recently published in America by Eric Schwartzman with the support of online newsroom provider iPressroom, Korn/Ferry International, the Public Relations Society of America (PRSA) and Trendstream, highlights the growing importance of social media in the PR profession there.
In a dramatic shift away from the mainstream media approach to public relations, PR hiring managers in the US now say it’s nearly as important for prospective hires to be social media savvy, as it is for them to have traditional media relations skills.
The 2009 Digital Readiness Report can be downloaded here.
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