Posts Tagged ‘Employer Branding’

EmployerCAST to build and promote your Employer Brand

22 March 2008 | Jon Coulter | Leave a Comment

The importance of effective Employer Brand Management is something that savvy organisations are starting to take far more seriously, as they grasp the link between their bottom line profits and what existing and potential employees think about them as an employer.
So how do you go about managing an employer brand then?
From our perspective, more and [...]

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Do you know what your employer brand is?

4 February 2008 | Jon Coulter | Leave a Comment

The concept of the ‘Employer Brand’ has been growing in popularity in recent years as organisations fight to attract and retain the best talent.
The subject has been the topic of numerous books, HR trade press articles and conferences, which encourage employers to ‘create’ a powerful employer brand and become an ‘employer of choice’ - [...]

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Posted in: Employer Branding |

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