The growth of interest we’re seeing by organisations, in podcasting and social media has been mirrored in a new research study carried out in America, by The University of Massachusetts Dartmouth Center for Marketing Research.
The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500 – a list of the fastest growing private US companies – the study highlights that podcasting and social media are important technologies at these companies.
The research shows that:
- Four out of five companies in the Inc 500 rate social media technology as important or very important
- 21% of the companies are podcasting and 39% blogging
- The number of companies blogging and podcasting has doubled in the last year
It also suggests that companies that are using social media & new media technologies, are growing faster than other companies.
Here’s a breakdown of the social media technologies the Inc 500 are using:
Check out the research for yourself at the University of Massachusetts, it’s makes interesting reading.
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