Get Your CEO on Video to Build Your Business Brand – Kids Allowed Founder Launches Video Blog
Our long term client Jennie Johnson, the Founder and CEO of Kids Allowed – the multi award-winning childcare company based in the North West, recently asked us to help her develop and launch a video blog – the first post titled ‘Children Should Be at the Centre of Everything We Do, Not Ofsted’ went live recently – you can see the video blog below.
As a driven entrepreneur who is passionate about her business, Jennie is always striving to ensure that Kids Allowed deliver the best possible childcare to children and parents. In this first video blog, Jennie challenges the priority that her industry places on Ofsted ratings and outlines Kids Allowed strategy for the future, one clearly focused on putting children at the core of everything her business does.
Jennie shared her first CEO video blog on the Kids Allowed website home page, news page, Facebook page and Twitter account.
Find out more about Jennie Johnson and Kids Allowed.
Posted in: Clients, Video Blog, YouTube
Using Video to Celebrate and Engage Your Employees – South Norfolk Council GEM Awards 2012
We we’re at a client’s annual conference recently, it was focused on HR and recruitment. One of the most common themes that was mentioned during the keynote presentations, was the importance that businesses and organisations need to place on ‘engaging their employees’ in these challenging economic times.
A great way of celebrating and engaging employees was demonstrated earlier in March this year when South Norfolk Council held their annual GEM staff awards – (GEM – Go the Extra Mile) – we captured the essence of the event for them producing a video of the evening’s highlights, that the council was then able to share with a wider audience on their website and social media channels – check it out below.
Find out more about South Norfolk Council.
Effective Organisation Design Case Study – New Web Video For Local Government Employers
One of our latest projects went live recently – a web video case study for our long term client Local Government Employers – the case study focused on ‘Effective Organisation Design’ and profiles the London Borough of Croydon and their ‘Layers and Spans of Control’ programme.
To support the web video case study, LGE also asked us to produce an audio podcast that features in-depth interviews with key members of the Croydon team, who outline in detail their process and recommendations for others about to embark on a similar programme – you can listen to the 25 minute podcast here.
Posted in: Clients, Video Case Study, Web Video, YouTube
Latest Client Video Project – Talking Heads Style Interview With PPMA President Anne Gibson
We published our latest web video last week for long term client The PPMA (Public Sector People Managers’ Association).
The online video (see below – running time 4 minutes 30 seconds) features a ‘talking heads’ style interview with current PPMA President Anne Gibson, who outlines her thoughts on the key issues facing the Association and its members over next 18 months and she also comments on how public sector cuts are affecting capability within organisations and what the future impact will be.
We managed the entire production process of the web video including planning, filming, editing, encoding and uploading of the final film to the PPMA’s new website, YouTube channel, Facebook page and Twitter account.
The aim of the video is threefold, firstly to bring the current president’s agenda to life and introduce her to the wider HR community, secondly to engage PPMA’s online community across both it’s main website and social channels and thirdly to improve their new website’s SEO – video is a great tool for achieving this according to leading global research company Forrester, who in 2010 identified that a website with a video is 53 times more likely to come up on a first page result on Google than the exact same page without video - sobering stuff!
How To Grow a Facebook and Twitter Fanbase Using Green Pie Vans
One of the most common conversations we have with clients is about how to grow an online community around their brand – particularly how to increase the number of people that ‘Like’ their Facebook page and ‘Follow’ them on Twitter.
There are lots of elements to successfully achieving growth, particularly around creating engaging content and frequency/quality of interaction, that could (and will no doubt) make up a dozen future blog posts…but, there are also the simple, common sense things that every business should be doing to build awareness amongst existing and potential customers of the opportunity to connect with their brand online.
We refer to it as making the most of your customer ‘touch points’ – wherever you interact with your customer either in person or online, let them know where and how they can connect with you.
So, promote your Facebook page and Twitter profile online and offline, internally and externally – embed Facebook and Twitter boxes on your website, add ‘Like us on Facebook’ call to actions on email signatures, business cards, stationery, packaging, external marketing collateral e.g. posters, press ads, TV commercials (seeing so many more of those coming through), on in-store point of sale and even vehicles.
Talking of which, one of our clients, Holland’s Pies have this week added Facebook and Twitter logos (along with their profile names Holland’s Pies Official and @HollandsPies) to their iconic fleet of green pie vans.
It’s a simple and relatively inexpensive thing to do, but makes really smart marketing sense since Holland’s 30+ pie vans are cris-crossing the North West (their core customer territory) on a daily basis and receive thousands of customer ‘eyeballs’ (OTS to you marketing types) that can potentially be converted into online fans of the brand.
When advising them to do this, one thing we stressed was the importance of adhering to both Facebook and Twitter’s brand usage rules. Luckily, both sites have very good, easy to follow guidelines and areas where you can download official logo’s that can be used both online and offline. You’ll find Facebook’s guidelines here and Twitter’s here.
What other ‘touch points’ are you using to promote and grow online communities?
Posted in: Facebook, Social Media, Twitter
A Career In Social Work Video And Audio Podcasts
Our latest project for the Improvement and Development Agency (IDeA), focusing on promoting ‘a career in social work’, went live on the LG Careers website recently.
The podcast series consists of a video profiling qualified and trainee social workers, who explain their differing routes into the profession and three audio podcasts, each featuring one of the social workers from the video exploring their own colourful story in more depth.
Check out the video and audio podcasts on the LG Careers website.
Posted in: General
New Video Podcast on Culture Change for Local Government Employers
Our latest project for LGE went live this week - a video podcast focusing on Culture Change in Local Government.
In order to reflect the progressive role of local government in the 21st century, the culture within councils is set to change and to ensure success, elected members need to lead this culture change within their organisations. This podcast outlines the work of the LGA HR Panel and explains how elected members can drive ‘Change’ forward.
Take a look and let us know what you think.
Check out the new video, as well as previous podcasts we’ve produced for the Local Government Employers, on the LGE podcast page.
Posted in: General
New video and audio podcasts for the IDeA
One of our latest client projects went live recently – audio and video podcasts for the Improvement and Development Agency for local government (IDeA).
The podcasts were recorded at an event in Manchester exploring how the integration of workforce strategies can support partnership working. The day also included a review of the key learnings from the integrated workforce strategy project.
To see the podcasts ‘in-situ’ on the IDeA’s web site click here.
Posted in: General
New Workforce Strategy Video and Audio Podcasts for Local Government Employers
Our latest project for LGE went live last week – we planned and produced a set of new video and audio podcasts focusing on ‘Local Government Workforce Strategy’.
The podcasts featured an array of the UK’s leading experts on the topic including Joan Munro – National Advisor Workforce Strategy at the IDeA, Jan Parkinson – Managing Director of LGE, Phil Howe – Assistant Chief Executive Human Resources at Rotherham MBC and Liz McQue – Chief Executive of North West Employers.
Check out the video and audio podcasts on the LGE podcast page or have a quick look at the video below.
Posted in: General
New 'Equal Pay' video and audio podcasts for LGE
One of our latest projects went live this week – the production of video and audio podcasts for LGE (Local Government Employers) on the topic of ‘Equal Pay’.
We worked closely with LGE’s web team to craft their ‘podcast pages’ equipping them with media players, RSS Feeds, one-click subscription links and numerous download options to ensure that their target audience could consume the content as easily as possible. Check out the results of our efforts at www.lge.gov.uk/podcasts.
Posted in: General
