Business Ears Show #040: Thomas Mahon Of English Cut Talks Tailoring And Blogging
Business Ears show #040 was released last Friday and features an interview with Thomas Mahon, who after fifteen years in Savile Row is widely recognised as one of the best tailors in the world.
Given that Tom’s clients include royalty, as well as the rich and famous, it’s remarkable that he runs his business from rural Cumbria…but that’s exactly what he does. One of the key reasons he’s been able to do that is down to the success of his blog ‘English Cut’ recently listed in The Sunday Times best 100 blogs.
In the interview, Tom talks about what brought him back to Cumbria after many years in London, he explains the positive impact that English Cut has had on his business and gives the best definition of the difference between a blog and a website I’ve ever heard.
You can listen to Tom’s interview here and to check out previous shows visit www.businessears.co.uk
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UK primary school pupils to study Twitter, podcasts and blogs in curriculum shake-up
In a recent article, The Guardian reports that under new proposals, UK primary schools may soon ditch studying topics such as the Victorians or the Second Word War in favour of Twitter, blogs, Wikipedia and podcasts.
The proposed curriculum, which would mark the biggest change to primary schooling in a decade, strips away hundreds of specifications about the scientific, geographical and historical knowledge pupils must accumulate before they are 11 to allow schools greater flexibility in what they teach.
The proposals would require children to leave primary school familiar with blogging, podcasts, Wikipedia and Twitter as sources of information and forms of communication. They must gain “fluency” in handwriting and keyboard skills, and learn how to use a spellchecker alongside how to spell.
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The World's 100 best blogs
The Sunday Times today published part one of an article listing the World’s 100 best blogs.
The list features a global gamut of blogs grouped under the following headings:
World affairs- Celebrities
- Style
- Words
- Cult
- Original thinkers
- Comic relief
- Domestic politics
- Visual aids
Read the article here.
Part two of the article, to be published on Sunday 22nd February, focuses on where to find the best blogs on film, science, art, the home, theatre, pop and classical music.
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The Fastest Growing US Companies are using Podcasting and Social Media to drive their business
The growth of interest we’re seeing by organisations, in podcasting and social media has been mirrored in a new research study carried out in America, by The University of Massachusetts Dartmouth Center for Marketing Research.
The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500 – a list of the fastest growing private US companies – the study highlights that podcasting and social media are important technologies at these companies.
The research shows that:
- Four out of five companies in the Inc 500 rate social media technology as important or very important
- 21% of the companies are podcasting and 39% blogging
- The number of companies blogging and podcasting has doubled in the last year
It also suggests that companies that are using social media & new media technologies, are growing faster than other companies.
Here’s a breakdown of the social media technologies the Inc 500 are using:
Check out the research for yourself at the University of Massachusetts, it’s makes interesting reading.
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Exclusive Tips on Corporate Blogging from Debbie Weil
One of the most common questions I get asked by current and prospective clients is “Why should my business be blogging?”
I can recount numerous compelling commercial reasons like higher Google rankings, increased levels of customer satisfaction and employee engagement, improved brand perception…the list goes on.
But don’t just take my word for it, listen to the latest Business Ears podcast interview with Debbie Weil, the US based Corporate and CEO blogging consultant, globally recognised as ‘The Expert’ on corporate blogging.
In the exclusive interview, which lasts about 12 minutes, Debbie clearly explains what corporate blogging is all about, she highlights some of the major benefits that blogging can bring to your business and shares some top tips on how to write a great blog.
Debbie is also the author of ‘The Corporate Blogging Book: Absolutely Everything You Need to Know to Get It Right’, which has even been translated into Mandarin Chinese!
Check out the podcast interview at www.businessears.co.uk
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Enhance your audio podcasts with a quick video 'hello' from you or your guests
I’ve just published a new show over at Business Ears – the fortnightly North West business podcast that I produce – and for the first time I’ve added a quick bit of video from my guest Dawn Gibbins MBE – the dynamic Chairman of Flowcrete.
The reason for adding the video, stems from the fact that I’m always thinking of ways to increase the level of my audience’s engagement and thought a quick video ‘trailer’ would do the trick – which it certainly seems to have done.
It’s really easy to do – just open a YouTube account, upload your video and then copy the HTML code to embed the video into your website or blog. Check out the following help page for instructions.
The feedback I’ve received has been great and I plan to add a video ‘hello’ from every show guest from now on. I’ll also be adding videos to my clients podcasts, as it will undoubtedly further help to engage their customers and employees.
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New blog for Works With Water
We’ve just launched a new blog for our client Jules Birch at Works With Water – visit www.workswithwaterblog.co.uk
The ‘blog’ will act as a hub where customers can find out the latest news and views from Works With Water. It’s also the place where people can communicate directly with Jules, as well as share experiences with each other.
If you want to find out more about blogging for business, drop us a line – email jon.coulter@prizedpeople.co.uk
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