Posts Tagged ‘2009 Digital Readiness Report’

Social Media Skills Nearly as Important as Traditional Media Skills for PR Professionals

20 August 2009 | Karen Wormwell | Leave a Comment

The 2009 Digital Readiness Report, a study recently published in America by Eric Schwartzman with the support of online newsroom provider iPressroom, Korn/Ferry International, the Public Relations Society of America (PRSA) and Trendstream, highlights the growing importance of social media in the PR profession there.
In a dramatic shift away from the mainstream media approach to public relations, [...]

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Posted in: Skills, Social Media |

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