Services
Since we were founded in 2007, as one of the UK’s very first social media agencies, we’ve been developing a portfolio of services that we use to help build clients brands online. Due to the rapid and evolutionary nature of social media, that development is in constant motion, which is actually a pretty good thing, since it keeps us on our toes and as a result, our clients at the forefront of leveraging social media in business.
Clients work with us in a number of ways, many retain us on an on-going basis, some buy from us on a project-by-project basis. Some clients use all our services, whilst some might use just one. It really comes down to what is right for a particular brand, which is why we see each client as unique, but try to deliver every project with the same level of enthusiasm and professionalism.
Social Opportunity Audit
A social opportunity audit is all about clearly identifying what social media opportunities exist for your business. It’s useful for brands starting out in social media and for those that already have a presence, but are not getting the results they’d like. We take a good look at your business; your products and services, the market you’re in and your existing and potential customers, to really understand what opportunities are available for you.
Social Media Strategy
Our strategies are bespoke, detailed plans that help brands seize the specific social media opportunities available to them. They can cover everything from the basics like setting up Facebook, Twitter, YouTube and Foursquare profiles, to complex, multi media campaigns and all strategies include metrics to clearly measure ROI.
Content Creation
If you want to generate word of mouth buzz around your brand, create great, value adding content that engages your online community. Think videos, audio podcasts, blog posts, Facebook, Twitter and Foursquare competitions, info-graphics, polls, surveys, events, webinars and webcasts – because we’re seasoned experts, we can produce all this social media content for you cost effectively and in whatever way suits your business.
Video Production
Video is an incredibly powerful way to build relationships online, but only if you produce video content that really connects with people and that’s where we come in. We‘re experts at identifying what will engage your target audience and then turning that into compelling video content. We make it very easy for clients by managing the whole video production process on projects ranging from short 30-second ‘stings’ to full programme length shows and also stream live webcasts of events like conferences, product launches and AGM’s.
Blog Design & Build
Blogging plays an important part in the social media strategies that we develop for our clients. A good blog gives you the perfect platform to aggregate your social media content, be it video, audio, photos and tweets. We can develop a complete blog presence for you from scratch by designing and building your own fully branded business blog. We can also coach you on how to write good blog posts or act as a copywriting service drafting them on your behalf.
Buzz Monitoring
Buzz monitoring is all about being proactive rather than reactive. It’s about identifying where your target audience is hanging out online and ‘listening’ to what really matters to them. We can help you keep a finger on the social media pulse of your brand, tracking what your existing and potential customers are saying about you on blogs, Twitter, Facebook, in videos and on forums. That way we can keep your business ahead of the game when it comes to managing potential situations that could have a negative impact on your brand.
Blogger Outreach
As word of mouth and online PR specialists we know how to connect your brand with the key people on the web that are influencing your target audience – the specialist bloggers. These bloggers can be crucial in helping to market you offer and we know exactly how to find and build a relationship with them that adds real value to your social media campaigns.
Campaign Management
When planned and executed well, social media campaigns not only engage and grow your online community, they also magnify the impact of your broader marketing and PR initiatives, adding value to your brand. We create, plan, deliver and evaluate successful social media campaigns for our clients on a daily basis.
Training
We encourage our clients to get hands on with social media because we know that’s the way to be successful. We certainly don’t advise you to outsource everything, because if you’re involved, then it’s ‘authentic’ and far more likely to deliver value for your brand. But to get involved you may well need help, which is why we offer training in all aspects of social media from how to use Facebook, Twitter, LinkedIn and Foursquare to more hands on content creation like how to shoot good video, write a compelling blog post, record and edit a podcast or run a live webinar.
App Development
We design and build compliant web applications for clients that are used on social networks like Facebook and mobile devices like the iPhone, iPad and Android phones. Our apps range from the simple to the complex, but the one thing that they all do consistently, is inform, entertain and engage.