Old Spice Social Media Campaign Case Study Video
The agency behind the Old Spice social media campaign have released a nice case study video, it includes some really interesting metrics such as:
- More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech.
- Total video views reached 40 million in a week.
- Campaign impressions: 1.4 billion.
- Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%
Impressive stuff!
Posted in: General
Great Recruitment Video From The Team At Twitter
I spotted this fun recruitment video from the team at Twitter earlier in the week c/o Kat Hannaford over at Gizmodo.com
This type of video works on so many levels:
- It’s fairly quick, easy and relatively inexpensive to produce
- It can boost team morale, since employees featured in the film normally really enjoy making it
- It’s a great way to bring your company culture and website to life
- It makes you look like a really attractive employer to potential candidates
- It can generate serious traffic and applications to your recruitment site if it goes viral
It’s a simple idea, really well executed…a big pat on the back for the recruitment comms team!
..and if you fancy working a Twitter check out their Jobs site!
Posted in: General
Social Media Usage Up 43% in the US
According to research just released by Nielsen social media usage has gone up by 43% in the US over the last year, meaning Americans now spend nearly a quarter of their time online on social networking sites and blogs.
The graphic below shows how the typical US internet user’s online hour breaks down:
Other highlights of the research include:
- Online games overtook personal email to become the second most heavily used activity behind social networks – accounting for 10 percent of all U.S. Internet time. Email dropped from 11.5 percent of time to 8.3 percent.
- Of the most heavily-used sectors, videos/movies was the only other to experience a significant growth in share of US activity online. Its share of activity grew relatively by 12 percent from 3.5 to 3.9 percent. June 2010 was a major milestone for US online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15 minutes doing so during the month.
What’s interesting about these stats is how precisely the amount of an hour’s time online a US user spends in social media matches that of UK users (both 13m 36s – see the Nielsen UK data from May), although US users spend almost 50% more time playing online games.
Posted in: General
Foursquare and Gogo Form Their Own “Mile High Club”
Starting today, airplane passengers who check in to Foursquare via Gogo’s Inflight Internet service will be greeted with a nice surprise — the “Mile High Badge.”
The “Mile High Badge” is nothing more than a digital token you can use to celebrate your location-based conquest. But the Foursquare-Gogo team-up suggests that in the future, mobile phone checkins may have an important place in the sky too.
Gogo Inflight Internet is available in the United States on Air Canada, AirTran, Alaska, American, Delta, United, US Airways and Virgin America. A la carte, Gogo service costs around $10 per flight, depending on the airline and the destination. The provider also sells service by month, in six packs and as 24-hour passes.
As Wi-Fi in the sky becomes more ubiquitous, the competition to attract passengers who pay to surf will only grow for both Internet carriers and airlines alike. Gogo’s Foursquare “Mile High Badge” is a clever promotional vehicle that, if successful, will have flyers promoting their service across social media channels.
Source: Mashable.com
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Royal Family Opens Flickr Account
Rare pictures of the Royal family have been posted on the internet after Buckingham Palace opened an account on photography website Flickr.
The images of recent royal events, archive pictures of the Queen, Prince of Wales and other members of the monarchy can be seen from today.
More than 600 photographs have been added to the British Monarchy’s Photostream account. The images will be updated as new engagements and events take place.
The development follows the launch of the updated royal website, British Monarchy Twitter account last year and the Royal Channel on YouTube in 2007.
The Flickr account is timed to coincide with the summer opening of Buckingham Palace, as it features photographs commissioned for the exhibition The Queen’s Year, which opens next Tuesday at the London palace.
Royal children
Highlights from the photo website include early pictures of Queen Victoria and other leading figures from the era, images of Queen Elizabeth II as a baby and pictures of the latest royal events.
The account has been divided into two categories – the first, Royal Collection, contains images commissioned for The Queen’s Year exhibition and the Victorian pictures.
There are also behind-the-scenes shots showing the Royal household staff working at a state banquet. And there are images by photographer Marcus Adams showing royal children, from the Queen as a baby to Prince Charles as a little boy.
The Royal Family section groups pictures of the monarchy by individuals. Prince Harry is shown as a newborn baby, in the arms of his mother Diana, Princess of Wales, for example. His older brother, Prince William, is pictured as a youngster with his parents and sibling, on exercise with Royal Navy in the Caribbean and meeting David Beckham in South Africa.
Source: BBC News
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YouTube Bids for Screen Dominance
According to this BBC article, The world’s biggest video site wants to dominate every screen where content can be viewed and created.
YouTube is already a leader online and in mobile and has firmly set its sights on the living room.
The company charted its course during the launch of a new product called Leanback, described by some as web video for couch potatoes.
It also unveiled upgrades for its mobile site which has over 100 million playbacks a day.
“You can start to break down the mental picture of ‘these are the videos I watch on my computer, on my tv or on my phone,’” Hunter Walk, director of product management told BBC News.
“Now you just say ‘these are the videos I watch and I watch them wherever I happen to be, or whoever I happen to be with’. We are going to have a world where people increasingly expect their content to be available to them on anything with a screen, whether that be a computer, a phone or a tv. That is the vision,” said Mr Walk.
Source: BBC News
Posted in: General
ITV HD Viewers Miss England's First World Cup Goal
ITV has apologised to its HD channel viewers after a “transmission problem” caused them to miss England’s first World Cup goal.
Viewers did not see Steven Gerrard’s early strike against the USA in the 1-1 match. Some reported seeing an advert.
ITV said coverage had encountered an “interruption” and presenter Adrian Chiles apologised on air at half-time.
Last year, ITV viewers missed the winning goal in a Liverpool-Everton FA Cup tie when coverage cut to an advert.
ITV1 unaffected
One viewer writing in the ITV.com forum said: “I’m watching the game on Freesat HD and ITV cut to adverts just before England scored the first goal.”
Another wrote: “That was a disgrace, I miss the first England goal of the World Cup as ITV cut us to an advert break on ITV1 HD!!!”
Those watching ITV1 were unaffected by the error. The match was seen by an average audience of 13.2m, which equated to 56% of the total number of people watching television at that time.
An ITV spokeswoman said: “A transmission problem temporarily affected ITV1′s HD service during the England/USA match.
“ITV standard definition service continued uninterrupted. We apologise for the interruption in transmission.”
Last year’s FA Cup glitch led to 1,000 complaints.
ITV boss at that time, Michael Grade, described it as “inexcusable”.
Posted in: General
YouTube Exceeds Two Billion Views Per Day
YouTube has announced that it has reached a new milestone, serving over two billion views per day:
Today, thanks to you, our site has crossed another milestone: YouTube exceeds over two billion views a day. That’s nearly double the prime-time audience of all three major U.S. television networks combined.
What started as a site for bedroom vloggers and viral videos has evolved into a global platform that supports HD and 3D, broadcasts entire sports seasons live to 200+ countries. We bring feature films from Hollywood studios and independent filmmakers to far-flung audiences. Activists document social unrest seeking to transform societies, and leading civic and political figures stream interviews to the world.
YouTube has been the biggest success story of the new media revolution, but they’re aiming higher, gunning for traditional TV audiences:
Although the average user spends 15 minutes a day on YouTube, that’s tiny compared to the five hours a day people spend watching TV. Clearly, we need to give you more reason to watch more videos! And we want to give you all the tools and support to make YouTube both your career and your community. After all, this is only the beginning of the video revolution. We’re just getting started.
To do that, YouTube is going to need to need to attract long-form content and remove some of the barriers that keep people from sitting back and watching for longer periods of time.
Posted in: General
'Historic' Day as First Non-Latin Web Addresses Go Live
Arab nations are leading a “historic” charge to make the world wide web live up to its name.
Net regulator Icann has switched on a system that allows full web addresses that contain no Latin characters.
Egypt, Saudi Arabia and the United Arab Emirates are the first countries to have so-called “country codes” written in Arabic scripts. The move is the first step to allow web addresses in many scripts including Chinese, Thai and Tamil.
More than 20 countries have requested approval for international domains from the Internet Corporation for Assigned Names and Numbers (Icann). It said the new domains were “available for use now” although it admitted there was still some work to do before they worked correctly for everyone. However, it said these were “mostly formalities”.
Icann’s senior director for internationalised domain names, Tina Dam, told BBC News that this has been “the most significant day” since the launch of the internet, adding that “it’s been a very big day for Icann, more so for the three Arabic countries that were the first to be introduced”.
Icann president Rod Beckstrom described the change as “historic”.
Source: BBC News
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Public Sector HR Podcast Show #026 Featuring Highlights from the PPMA Conference 2010
One of our longest running and most popular productions, ‘Public Sector HR Podcast‘ today released show #026 – it was recorded at the recent 2010 PPMA Conference, which was held in London for the first time ever this year.
The conference theme was ‘The Global Skills Race’ which, despite forecasters predictions of major downsizing in the public sector, will remain a major issue as we emerge from recession.
In the show, we hear from some of the key speakers including Dr Dennis Kimbro from Clark Atlanta University, Professor Katie Truss from Centre for Research in Employment, Skills and Society at Kingston University, Beverly Alimo-Metcalfe from Real World Group and Richard Gerver, former lead advisor to Tony Blair’s government.
To listen to the show click here and to check out previous shows visit www.publicsectorhrpodcast.co.uk
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