Jennie Johnson, Managing Director of multi-site childcare business ‘Kids Allowed’ asked us to help increase the effectiveness of her web marketing – she wanted to promote the award winning services of Kids Allowed to parents as well as publicise the fantastic career opportunities on offer to prospective, high calibre employees.

Solution

We produced two short, colourful and fun web videos that authentically reflected the Kids Allowed culture and environment. The first featured Jennie and focused on communicating key corporate messages to parents. The second starred existing employees; they talked enthusiastically about working at Kids Allowed and outlined the great range of benefits, training and career opportunities available. We then worked closely with the client’s web team to seamlessly integrate both videos into their existing website.

Results

The videos went down a storm with customers and employees alike and importantly, proved immediately successful – helping to convert new business within weeks of going live. In Jennie’s own words we “…delivered a great end result!”

Kids Allowed Corporate Video:

Kids Allowed Recruitment Video:

Business Link wanted to innovatively promote and extend the life of a series of inspirational events featuring famous entrepreneurs like Gerald Ratner, BJ Cunningham and Dragon’s Den favourites Simon Woodroffe and Doug Richard.

Solution

We encapsulated each event in a 10-minute audio podcast especially designed to succinctly capture the essence of the day. The podcasts featured interviews with each of the keynote speakers plus highlights from local business panels and audience feedback. The podcasts were hosted on a state of the art ‘blog based website’ that we designed and built in under a month. This featured RSS Feeds, Flash Media Players and various social media sharing tools including Flickr, which allowed listeners to experience the event, even if they hadn’t been able to attend.

Results

Emails promoting the podcasts were sent to attendees one week after each event – the results of the campaign were phenomenal, with Business Link recording the highest ever email ‘open and response’ statistics of any previous email marketing activity. This they attributed to the highly engaging way the podcasts concisely communicated the key messages from each event.

Hitting the Big Time Website

Hitting the Big Time Podcasts

Click the player below to listen to one of our Hitting The Big Time podcasts: