YouTube Rolls Out Radical Revamp
As of today, the ‘new’ YouTube is available to everyone – check out the YouTube video below for the lowdown on the redesign.
Highlights include:
- An ‘add channels’ button in the top left-hand corner of the page
- Under that you’ll find your top 10 favourite channels, which you can ‘pin’ to the top of the page
- YouTube is also tweaking the colours of its logo and adding a soft gray background to the videos
- Integration with the Google+ social network, plus it’s now easier to post videos to Facebook and Twitter
- Four new channel templates for content creators
Effective Organisation Design Case Study – New Web Video For Local Government Employers
One of our latest projects went live recently – a web video case study for our long term client Local Government Employers – the case study focused on ‘Effective Organisation Design’ and profiles the London Borough of Croydon and their ‘Layers and Spans of Control’ programme.
To support the web video case study, LGE also asked us to produce an audio podcast that features in-depth interviews with key members of the Croydon team, who outline in detail their process and recommendations for others about to embark on a similar programme – you can listen to the 25 minute podcast here.
Posted in: Clients, Video Case Study, Web Video, YouTube
Video – How to Get the New Facebook Timeline Now
So the last couple of weeks have been pretty manic from a Facebook perspective – numerous updates across the platform including the big news about the all new Facebook ‘Timeline’ replacing the current profile layout.
The new timeline is due to be rolled out across accounts from 04th October 2011 – but if you’re super keen and want to upgrade to the new timeline now, you can – it’s pretty straightforward and this great video walks you through how to do it.
I did it a couple of days ago, my initial reaction to the new timeline is really positive, I’m a big fan of chronology as a way of organising things anyway, so this layout really feels comfortable for me – it’ll be interesting to see how it goes down with other Facebook users, maybe it’ll even encourage some people to switch to Google+ which is now open to all.
What do you think about the new Facebook timeline?
Latest Client Video Project – Talking Heads Style Interview With PPMA President Anne Gibson
We published our latest web video last week for long term client The PPMA (Public Sector People Managers’ Association).
The online video (see below – running time 4 minutes 30 seconds) features a ‘talking heads’ style interview with current PPMA President Anne Gibson, who outlines her thoughts on the key issues facing the Association and its members over next 18 months and she also comments on how public sector cuts are affecting capability within organisations and what the future impact will be.
We managed the entire production process of the web video including planning, filming, editing, encoding and uploading of the final film to the PPMA’s new website, YouTube channel, Facebook page and Twitter account.
The aim of the video is threefold, firstly to bring the current president’s agenda to life and introduce her to the wider HR community, secondly to engage PPMA’s online community across both it’s main website and social channels and thirdly to improve their new website’s SEO – video is a great tool for achieving this according to leading global research company Forrester, who in 2010 identified that a website with a video is 53 times more likely to come up on a first page result on Google than the exact same page without video - sobering stuff!
Tech Review of 2010 by Mashable CEO Pete Cashmore
Interesting video interview from Bloomberg featuring Mashable’s CEO Pete Cashmore and his review of the ‘Top Tech’ of 2010 – a very good year for Facebook and Apple according to Cashmore.
Posted in: Social Media, Social Networks, Web/Tech, YouTube
“Old Spice Guy” Ad Wins an Emmy
Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.
The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful social media campaign.
The Old Spice Guy solicited questions from fans on Twitter, Yahoo Answers and other websites, then answered them in short, humorous YouTube videos. Total upload views for the Old Spice YouTube videos (including both the TV and the social media campaigns) currently stand at almost 135 million. “The Man Your Man Could Smell Like” has more than 18 million.
Mustafa joked in one of the final videos that he was a struggling actor, but the ads seem to have stripped away the “struggling” bit. He’s been signed to two movie roles, and will also appear in the NBC TV series Chuck.
Though Mustafa’s performance was a hit, the Emmy actually went to the creative minds behind the ad campaign, Wieden + Kennedy’s Portland office. The team won an Emmy last year for the Coca-Cola Super Bowl spot “Heist.”
Source: AdWeek
Posted in: Social Media, YouTube
