According to research just released by Nielsen social media usage has gone up by 43% in the US over the last year, meaning Americans now spend nearly a quarter of their time online on social networking sites and blogs.
The graphic below shows how the typical US internet user’s online hour breaks down:
Other highlights of the [...]
The UK is trailing when it comes to next-generation access, new figures show.
According to the Organisation for Economic Co-operation and Development (OECD), the UK is placed 21st out of 30 in terms of speed.
That puts it below countries such as Greece, Portugal and Spain.
The report suggests that countries that invest in fibre networks [...]
The results of a new survey by TNS research found that employees use of social networking sites like Twitter and Facebook, cost UK businesses £1.4 billion each year.
They surveyed 1,460 office workers and found that 57% admitted to spending an average of 40 minutes of working time per week on these sites, for personal use. [...]
Internet traffic measurement company comScore recently released data from their December 2008 “comScore Video Metrix” service, indicating a huge jump in Internet video-viewing among US Internet users. A record 14.3 billion online videos were viewed during the month, representing an increase of 13 percent over November’s viewing stats.
YouTube led the Internet video [...]
An interesting study by Boston based consulting firm Cone states that 93% of Americans believe that a company should have a presence on social media sites and 85 percent believe that these companies should use these services to interact with consumers.
Some other interesting stats from the survey are:
60% of Americans regularly interact with companies on [...]
The growth of interest we’re seeing by organisations, in podcasting and social media has been mirrored in a new research study carried out in America, by The University of Massachusetts Dartmouth Center for Marketing Research.
The new study compares corporate adoption of social media between 2007 and 2008 by the Inc. 500 - a list of [...]
The internet will surpass television this year to become Britain’s largest advertising medium - that’s according to research highlighted in a recent Sunday Times article.
The research forecasts that online advertising spending will increase 26% this year to £3.56 billion. This compares with a 2.5% fall in revenue, to £3.39 billion, for television.
Also quoted in the [...]
I read an article recently in eMarketer about Internet consumption in the UK in 2007. Some 36.8 million Britons went online last year and at it’s current growth rate, that number is expected to rise to 42.8 million by 2012, which accounts for about 70% of the population.
When you see these kind of statistics, it [...]
