PPMA | Blog, Facebook, Twitter
Brief
The PPMA (Public Sector People Managers’ Association) were looking to raise their profile amongst the wider HR community (both nationally and internationally), government, partners and the press. They also wanted to have the ability to engage in a two-way dialogue with their members about the issues that are important to them.
Solution
The core of our solution was to develop a PPMA blog. This gives the PPMA the flexibility to broadcast the Association’s news and reactions to the latest developments very quickly. It also allows readers to comment on posts and enter into a dialogue with the author. A link to the blog is embedded on the homepage of the main PPMA website and the URL appears on all digital and paper based PPMA communication.
To widen even further the Association’s reach, we have also developed a Facebook page, Twitter profile, Flickr and YouTube accounts and as their administration resources are limited, we update these with regular content on the Association’s behalf
Results
The blog is read in 27 countries and in the last six months visits have increased by 62% and the number of comments has increased by 400%. Many of the posts that have been written by the President have been picked up by the press and have re-appeared in a number of on-line and off-line publications. More recently the Association has formed a reciprocal link with one of leading on-line HR business networks.
Visit the PPMA Blog: www.ppm.org.uk/viewpoint-blog