Kids Allowed | Web Videos

Brief

Jennie Johnson, Managing Director of multi-site childcare business ‘Kids Allowed’ asked us to help increase the effectiveness of her web marketing – she wanted to promote the award winning services of Kids Allowed to parents as well as publicise the fantastic career opportunities on offer to prospective, high calibre employees.

Solution

We produced two short, colourful and fun web videos that authentically reflected the Kids Allowed culture and environment. The first featured Jennie and focused on communicating key corporate messages to parents. The second starred existing employees; they talked enthusiastically about working at Kids Allowed and outlined the great range of benefits, training and career opportunities available. We then worked closely with the client’s web team to seamlessly integrate both videos into their existing website.

Results

The videos went down a storm with customers and employees alike and importantly, proved immediately successful – helping to convert new business within weeks of going live. In Jennie’s own words we “…delivered a great end result!”

Kid’s Allowed Corporate Video:

Kid’s Allowed Recruitment Video: