Latest Client Video Project – Talking Heads Style Interview With PPMA President Anne Gibson
We published our latest web video last week for long term client The PPMA (Public Sector People Managers’ Association).
The online video (see below – running time 4 minutes 30 seconds) features a ‘talking heads’ style interview with current PPMA President Anne Gibson, who outlines her thoughts on the key issues facing the Association and its members over next 18 months and she also comments on how public sector cuts are affecting capability within organisations and what the future impact will be.
We managed the entire production process of the web video including planning, filming, editing, encoding and uploading of the final film to the PPMA’s new website, YouTube channel, Facebook page and Twitter account.
The aim of the video is threefold, firstly to bring the current president’s agenda to life and introduce her to the wider HR community, secondly to engage PPMA’s online community across both it’s main website and social channels and thirdly to improve their new website’s SEO – video is a great tool for achieving this according to leading global research company Forrester, who in 2010 identified that a website with a video is 53 times more likely to come up on a first page result on Google than the exact same page without video - sobering stuff!
Is This the Future of Publishing?
I saw this great video earlier this week – not only is the message powerful, but it’s really cleverly done. Hope you like it too!
Posted in: Social Media
