Old Spice Social Media Campaign Case Study Video
The agency behind the Old Spice social media campaign have released a nice case study video, it includes some really interesting metrics such as:
- More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech.
- Total video views reached 40 million in a week.
- Campaign impressions: 1.4 billion.
- Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%
Impressive stuff!
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