“Old Spice Guy” Ad Wins an Emmy
Ad agency Wieden + Kennedy’s “The Man Your Man Could Smell Like” TV spot for Old Spice has won the Emmy for Outstanding Commercial.
The spot starred former NFL wide receiver Isaiah Mustafa as the Old Spice Guy, a character now well-known in pop culture thanks to the TV ads and a highly successful social media campaign.
The Old Spice Guy solicited questions from fans on Twitter, Yahoo Answers and other websites, then answered them in short, humorous YouTube videos. Total upload views for the Old Spice YouTube videos (including both the TV and the social media campaigns) currently stand at almost 135 million. “The Man Your Man Could Smell Like” has more than 18 million.
Mustafa joked in one of the final videos that he was a struggling actor, but the ads seem to have stripped away the “struggling” bit. He’s been signed to two movie roles, and will also appear in the NBC TV series Chuck.
Though Mustafa’s performance was a hit, the Emmy actually went to the creative minds behind the ad campaign, Wieden + Kennedy’s Portland office. The team won an Emmy last year for the Coca-Cola Super Bowl spot “Heist.”
Source: AdWeek
Posted in: Social Media, YouTube
The Best-Ever Social Media Campaigns
Interesting piece on Forbes.com yesterday about ‘The Best-Ever Social Media Campaigns’.
The social-media effort for “The Blair Witch Project” has been ranked by Forbes and a panel of marketing experts as the best campaign of its type. Other social-media campaigns making this “best-ever” list include Old Spice’s “Smell Like a Man, Man,” Burger King’s “Subservient Chicken” and OfficeMax’s “Elf Yourself.”
The top ten picked by the panel of judges were:
- “The Blair Witch Project”
- Blendtec: Will it blend?
- Old Spice: “Smells Like a Man, Man”
- Burger King: “Subservient Chicken”
- Pepsi Refresh
- VW: “Fun Theory”
- OfficeMax: “Elf Yourself”
- Evian: “Roller Babies”
- Ikea: “Facebook Showroom”
- Hotmail
Not sure I agree with all those entries, but I’m certainly a big fan of #2, #3, #4, #6 and #8 – what are your favourites?
Posted in: Social Media
Old Spice Social Media Campaign Case Study Video
The agency behind the Old Spice social media campaign have released a nice case study video, it includes some really interesting metrics such as:
- More people watched its videos in 24 hours than those who watched Obama’s presidential victory speech.
- Total video views reached 40 million in a week.
- Campaign impressions: 1.4 billion.
- Since the campaign launched, Old Spice Bodywash sales are up 27%; in the last three months up 55%; and in the last month up 107%
Impressive stuff!
Posted in: General
Great Recruitment Video From The Team At Twitter
I spotted this fun recruitment video from the team at Twitter earlier in the week c/o Kat Hannaford over at Gizmodo.com
This type of video works on so many levels:
- It’s fairly quick, easy and relatively inexpensive to produce
- It can boost team morale, since employees featured in the film normally really enjoy making it
- It’s a great way to bring your company culture and website to life
- It makes you look like a really attractive employer to potential candidates
- It can generate serious traffic and applications to your recruitment site if it goes viral
It’s a simple idea, really well executed…a big pat on the back for the recruitment comms team!
..and if you fancy working a Twitter check out their Jobs site!
Posted in: General
Social Media Usage Up 43% in the US
According to research just released by Nielsen social media usage has gone up by 43% in the US over the last year, meaning Americans now spend nearly a quarter of their time online on social networking sites and blogs.
The graphic below shows how the typical US internet user’s online hour breaks down:
Other highlights of the research include:
- Online games overtook personal email to become the second most heavily used activity behind social networks – accounting for 10 percent of all U.S. Internet time. Email dropped from 11.5 percent of time to 8.3 percent.
- Of the most heavily-used sectors, videos/movies was the only other to experience a significant growth in share of US activity online. Its share of activity grew relatively by 12 percent from 3.5 to 3.9 percent. June 2010 was a major milestone for US online video as the number of videos streamed passed the 10 billion mark. The average American consumer streaming online video spent 3 hours 15 minutes doing so during the month.
What’s interesting about these stats is how precisely the amount of an hour’s time online a US user spends in social media matches that of UK users (both 13m 36s – see the Nielsen UK data from May), although US users spend almost 50% more time playing online games.
Posted in: General
Foursquare and Gogo Form Their Own “Mile High Club”
Starting today, airplane passengers who check in to Foursquare via Gogo’s Inflight Internet service will be greeted with a nice surprise — the “Mile High Badge.”
The “Mile High Badge” is nothing more than a digital token you can use to celebrate your location-based conquest. But the Foursquare-Gogo team-up suggests that in the future, mobile phone checkins may have an important place in the sky too.
Gogo Inflight Internet is available in the United States on Air Canada, AirTran, Alaska, American, Delta, United, US Airways and Virgin America. A la carte, Gogo service costs around $10 per flight, depending on the airline and the destination. The provider also sells service by month, in six packs and as 24-hour passes.
As Wi-Fi in the sky becomes more ubiquitous, the competition to attract passengers who pay to surf will only grow for both Internet carriers and airlines alike. Gogo’s Foursquare “Mile High Badge” is a clever promotional vehicle that, if successful, will have flyers promoting their service across social media channels.
Source: Mashable.com
Posted in: General
