YouTube Bids for Screen Dominance
According to this BBC article, The world’s biggest video site wants to dominate every screen where content can be viewed and created.
YouTube is already a leader online and in mobile and has firmly set its sights on the living room.
The company charted its course during the launch of a new product called Leanback, described by some as web video for couch potatoes.
It also unveiled upgrades for its mobile site which has over 100 million playbacks a day.
“You can start to break down the mental picture of ‘these are the videos I watch on my computer, on my tv or on my phone,’” Hunter Walk, director of product management told BBC News.
“Now you just say ‘these are the videos I watch and I watch them wherever I happen to be, or whoever I happen to be with’. We are going to have a world where people increasingly expect their content to be available to them on anything with a screen, whether that be a computer, a phone or a tv. That is the vision,” said Mr Walk.
Source: BBC News
Posted in: General
