Google Brand Value 'On The Rise'
In these uncertain economic times, people want answers – one reason perhaps why Google’s brand value is soaring and bank brands are plunging.
Google’s brand value rose 25% to $31.9bn (£19.5bn) from the year before according to Interbrand’s survey of global brands, the year’s biggest rise.
This is the first time that the total value of the world’s top 100 brands – down 4.6% at $1.15 trillion – fell.
The world’s two most valuable brands remained Coca Cola and IBM.
In a year when some banks were taken under government control and others fought off collapse, the value of financial brands plunged.
Citi’s brand value fell 49% to $10.2bn, while that of UBS fell 50% to $4.3bn. The value of American Express’s brand fell 32% to £14.9bn and that of Morgan Stanley fell 26% to $6.39bn.
The World’s most valuable brands according to Interbrand:
- Coca Cola $68.7bn
- IBM $60.2bn
- Microsoft $56.6bn
- GE $47.7bn
- Nokia $34.8bn
- McDonald’s $32.2bn
- Google $31.9bn
- Toyota $31.3bn
- Intel $30.6bn
Check out this BBC article for further information.
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