19 January 2009 | Written by: Jon Coulter | No Comments
So tomorrow all eyes will be on Washington D.C. and the inauguration of Barack Obama as the 44th President of The United States of America.
Since that epic day in early November 2008, when the Senator from Illinois won his momentous victory – thanks in no small part to his campaign team’s effective and innovative social media strategy – the President Elect has continued to use blogs, podcasts, video, audio, social networking and numerous other Web 2.0 tools to connect with the American people (and the rest of the World).
During the two month transition period, Obama’s Change.gov website has become a benchmark for politicians, national and local of all persuasions, on how to use social media to engage an electorate. Importantly, I think it also provides a useful reference point for businesses and organisations (of all shapes and sizes) who want to understand how to leverage Web 2.0 tools.
My understanding is that Change.gov will close as the inauguration takes place and the transition comes to and end. Whitehouse.gov will then take over as the key communications hub for President Obama and his team, incorporating all the new media tools used so effectively on Change.gov – I for one will be watching with interest to see how it develops.
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