Business Link – Audio Podcasts & Website
Brief
Business Link wanted to innovatively promote and extend the life of a series of inspirational events featuring famous entrepreneurs like Gerald Ratner, BJ Cunningham and Dragon’s Den favourites Simon Woodroffe and Doug Richard.
Solution
We encapsulated each event in a 10-minute audio podcast especially designed to succinctly capture the essence of the day. The podcasts featured interviews with each of the keynote speakers plus highlights from local business panels and audience feedback. The podcasts were hosted on a state of the art ‘blog based website’ that we designed and built in under a month. This featured RSS Feeds, Flash Media Players and various social media sharing tools including Flickr, which allowed listeners to experience the event, even if they hadn’t been able to attend.
Results
Emails promoting the podcasts were sent to attendees one week after each event – the results of the campaign were phenomenal, with Business Link recording the highest ever email ‘open and response’ statistics of any previous email marketing activity. This they attributed to the highly engaging way the podcasts concisely communicated the key messages from each event.
Hitting the Big Time Website
Hitting the Big Time Podcasts
Click the player below to listen to one of our Hitting The Big Time podcasts:
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