Internet Ad Spend to Outstrip TV in 2008
The internet will surpass television this year to become Britain’s largest advertising medium – that’s according to research highlighted in a recent Sunday Times article.
The research forecasts that online advertising spending will increase 26% this year to £3.56 billion. This compares with a 2.5% fall in revenue, to £3.39 billion, for television.
Also quoted in the article are some interesting stats from Deloitte’s Digital Index, launched recently, that says 19% of households regularly watch online video, up 8% from August 2007. It believes that figure could rise to more than 50% in five years’ time.
Posted in: General
