EmployerCAST to build and promote your Employer Brand
The importance of effective Employer Brand Management is something that savvy organisations are starting to take far more seriously, as they grasp the link between their bottom line profits and what existing and potential employees think about them as an employer.
So how do you go about managing an employer brand then?
From our perspective, more and more clients are asking us to build and promote their employer brands internally and externally using podcasts. These ‘employer broadcasts’ or as we call them ‘EmployerCASTS’ prove incredibly powerful, because they bring an organisation’s employer brand to life.
Let me explain a little more…an EmployerCAST™ is an audio or video podcast, hosted on an intranet or internet site that communicates messages to existing and potential employees. EmployerCASTS™ increase the likelihood that you’ll motivate and retain your existing team and attract and recruit the best new talent. Just imagine hearing the CEO talking passionately about your organisation’s vision and values or your employees waxing lyrical about why someone should join you.
There are numerous resources out there that claim to ‘demystify’ the subject of Employer Branding, for a great overview of best practice, check out the CIPD’s free guide entitled ‘Employer Branding: a no-nonsense approach’ – it’s well worth a read.
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