Podcast audience set to double in the next two years
In a recent interview on the future of podcasting, Chris Spencer CEO of Wizzard Media announced that they had delivered over one billion podcast downloads in 2007. He predicts that figure with increase by 50 – 80% in 2008. That’s supported by a recent report by eMarketer, who forecast that the audience for podcast consumption will double in the next two years.
As with all new technologies, it takes time for them to be widely adopted – but our experience echos the above, as more and more organisations are asking for our help to introduce podcasts into their marketing mix.
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